Tips for Age-Friendly Businesses
Employees and business owners can take steps to make their workplaces more age-friendly for both staff and customers. For tips about how to make your workplace more age friendly, download our Business Resource Guide.
These strategies are not only important for workplace morale and inclusivity, but they also bring in more customers, promote employee retention, and create a more welcoming space for everyone.
Engaging older customers is a good business move. Older people are active consumers and a growing market with buying power:
- Grandparents spend an average of $2,562 annually on their grandchildren, totaling $179 billion per year. Four in ten grandparents work for a living.
- Residents age 50+ are a rapidly growing market for technology.
- Baby boomers (born 1946–1964) are avid travelers, each household spending over $6,600 per year on travel.
Moreover, many adjustments that benefit older customers are good for all customers.
- Wide aisles and automatic doors not only help older adults with wheelchairs or walkers but are also great for parents with young children in strollers.
- Well-lit signage with large, clear fonts allows customers of all ages to read signs easier, especially older adults with low vision.
We encourage everyone to start the conversation around ageism in your workplace, and bring up concerns. We hope these resources inspire some small changes that are easy to suggest and implement.
Find more business resources on our Resource Page.